Thursday, September 5, 2013

Museo Salvatore Ferragamo, Florence, Italy

When we booked the Gallery Hotel Art, a Lungarno Collection property, which belongs to Salvatore Ferragamo we received free entrance to the Museo Salvatore Ferragamo beside some other perks. Normally entrance costs 6 Euro (ca. 7.90 USD).

The museum is located in the basement at the headquarters of Salvatore Ferragamo at Via dei Tornabuoni.

We were greeted friendly. In order to pay no entrance we had to show our key card and fill out a form.

The museum was entirely different than what we expected. There were some Salvatore Ferragamo shoes, designed by the master himself and some of his tools. The museum, though, evolves around myths, fables and fairytales and how shoes/shoemakers have influenced culture over the centuries.

There were video installations; one was inspired by Salvatore Ferragamo's autobiography, telling how he managed to make a pair of shoes for his sister without ever learning how to do it.

The museum is good, but in our opinion it has too few Salvatore Ferragamo designs exhibited and makes it difficult to learn something about the company's history.

We needed around 45 minutes to see the complete museum. Photography isn't allowed.

Would we return? If the entrance is included in our overnight rate at a Lungarno Collection hotel, yes. Otherwise the price feels too high for what you get.



©2013

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